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Growing trends in packaging

Living fruit basket

After travelling a few thousand miles in a refrigerated container, fresh fruit and vegetables start to seem somehow less than fresh. Chances are, they’ve lost a lot of their nutritional value along the way too.

While few of us have the privilege of picking and eating fruit as soon as it ripens, design student Hyunhee Hwang has come up with a way to deliver the freshest produce possible. The roots of the fruit plant create their own container in the form of a living basket. It’s an idea that works especially well for fruits that tend to perish quickly after picking, such as berries or figs.

Living fruit basket 2

Appearing under the brand name Nurture, the baskets come with a display stand, a spray to keep the plants moist and scissors to harvest the fruit. Just the thing for the table-top allotmenteer.

Via. https://www.prote.in/en/feed/2014/11/living-fruit-basket

 

A break from the norm

Part of our 12 Pokes of Christmas. Look out for more in the coming weeks.

A break from the norm

YouTube: https://www.youtube.com/watch?v=XJhB2lPLcmU

This comfy Fairisle sweater. It’s not just a sweater. No. It’s a work of art. It shouldn’t simply be slung over the back of a chair. It deserves to be displayed in a Chelsea art gallery.

Or so Gap would have it. The US retailer has styled itself as the champion of normcore, urging its customers to ‘Dress normal’. But, with a recent crop of 10 mini-spots promoting its holiday gift range, it appears there’s a spirit of artistic experimentation buttoned up inside Gap’s knitwear.

Filmed in a neutral gallery setting, Gap’s knits and accessories adorn a series of bizarre installations, among them slot racing shoes, a troupe of dancing sweaters and a perpetual high-five machine. It’s all strangely mesmerising. And at the same time, affirming. Now, when we pull on our cosy sweaters, it makes us feel ever so slightly edgy.

Via. http://www.adweek.com/adfreak/gap-made-bunch-short-art-films-and-theyre-weird-very-good-161231

 

Mo than a screensaver

Screenshaver

Vimeo: http://vimeo.com/110773488

As another Movember draws to a close, the campaign to promote men’s health worldwide has left many men with a luxuriously carpeted lip. Or at least just a light peppering of stubble. It’s unlikely that many of these ‘taches will last until Christmas before falling beneath the blade. But this year, developers Bas van de Poel, Daan van Dam and animator Wong Ping have come up with another way to further the fuzz.

The ‘screenshaver’ is like a screensaver, only hairier. When your computer goes idle, an abstract figure appears and proceeds to shave its entire body, leaving only a magnificent moustache behind.

Proceeds from the screenshaver go to the Movember Foundation which supports a range of initiatives around the world, working towards better health for men and raising awareness around testicular cancer, prostate cancer and heart disease. Which is great. Close shaves like these are best avoided.

Via. http://www.psfk.com/2014/11/movember-hairy-screensaver-digital-campaign.html

 

Beer monsters

Beer monsters

The appearance of mythical beings and fantastical creatures staring out from the side of your beer bottle might ordinarily suggest you’ve had rather too much to drink. But for Midwest brewers Oliphant, these manifestations are quite the norm. The head of the Oliphant, the imaginary creature that gave the brewery its name, now watches over its range of boutique ales.

Inspired by ancient Mesoamerican cultures and Egyptian hieroglyphics the hand-drawn creature is a fitting guardian for a strange menagerie of craft beers – these include other curious beasts such as Milkman Man-Baby, Dorkness and Land Eels vs Sea Snakes.

We reckon there’s a caution here. If you do over-indulge, look in the mirror the next day and you might see a terrifying snaggle-toothed, bug-eyed creature reflected.

Beer monsters 2

Via. https://www.lsnglobal.com/seed/article/16661/beastly-designs-ancient-cultures-inspire-branding

 

Flavoured oils made squeezy

Flavoured oils

It’s an established ritual in the kitchen. When the recipe demands you add a lug of oil, or perhaps a drizzle, you reach for the familiar bottle and wave it around enthusiastically like an aspiring Jamie Oliver. But now, with the launch Aromissimo flavoured oils, home chefs in Russia are being invited to add a squeeze of oil instead. The range appears in squeezable tubes rather than traditional bottles, adding a premium, almost cosmetic quality to the product. Hand-drawn images of garlic, mushrooms, lemons and peppers on the tubes identify each flavour variant. They also serve as a useful reminder that these oils are intended for cooking. After all, you wouldn’t want to apply them to your face. Especially the pepper variety. Via. http://www.trendhunter.com/trends/vegetable-oil-packaging?utm_source=twitterfeed&utm_medium=twitter

I want caffeine, and I want it now

I want caffeine

Inching your way through early morning traffic can be a pretty bruising start to the day. Not on the roads. Or even on the subway. But before you make it out of Starbucks. Gridlocked between a breakfast panini and a pumpkin spice latte, you’re likely to get more than a little grouchy.

Deep breath. If you’re no longer prepared to stand in line for your caffeine fix, help is on the way. Starbucks is set to launch its own mobile ordering and payment system in the second half of 2015. Place an order on your device and your grande cappuccino will be delivered hot and frothy to your desk. Every day, if you so wish.

The delivery service is an almost inevitable extension of the company’s enthusiastic embrace of technology – more than 12 million customers are already using its mobile app.

As a way to avoid the morning bottleneck, it all sounds good to us. Wonder if they’ll deliver caramel waffles too?

Via. http://www.fastcompany.com/3037903/starbucks-to-start-delivering-in-2015?partner=rss

 

Rise of the roboristas

Rise of the roboristas

YouTube: https://www.youtube.com/watch?v=FGbc-G1lTaU

The robots are coming! They’re taking over our cities! Our primitive weapons are useless against their superior technology! Oh, hang on, it’s OK… they just want to show us some cool coffee machines.

Meet Pepper, Nestlé’s android shop assistant. Pepper will be appearing in Japanese electrical stores from December to guide customers through the tricky decisions behind buying a new coffee machine. We know, it’s a process that’s fraught with emotion, but that’s OK. Pepper’s makers claim she’s the world’s first robot capable of responding to people’s feelings by reading their facial expressions and tone of voice.

Given this remarkable ability, we’re wondering whether Pepper will be able to detect irritation whenever extended warranties are mentioned.

Via: http://www.mirror.co.uk/news/technology-science/technology/pepper-humanoid-robot-recruited-nestl-4535198

 

A Coke of many colours

A Coke of many colours

Red and white. Red and white. Red and white. Royal purple. Shocking pink. Vivid turquoise. Hold on a second. What’s going on with Diet Coke? In a startling departure from the guidelines, Coca-Cola is offering consumers in Israel the chance to pick up their preferred variety of Coke sheathed in an entirely unique design.

According to Coke, the idea is to ‘convey to Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.’

A special algorithm is responsible for producing each variant and the number of designs possible runs into the millions. So far, 2 million have been produced and Coke’s ‘Stay Extraordinary’ campaign has spilled over onto billboards, each of which is also unique.

Whatever next? Coke goes green? Can’t see that happening anytime soon…

Via. http://www.psfk.com/2014/11/coca-cola-israel-diet-coke-drinkers.html

 

Age-It-Yourself

Age-It-Yourself

Watch out, whiskey drinkers. Everything you know – or think you know – about taste, process and quality could be about to change.

Having realised that the difference between top-shelf whiskey and cheap whiskey is largely down to the amount of time spent in the barrel and the kind of wood used, some clever chaps have invented a way for you to ‘age’ your own whiskey.

Age-It-Yourself 2

Whiskey Elements, a new patented tool kit, includes a wooden stick which takes on the role of the barrel. It ‘accelerates transpiration through capillary action’, and due to its special design, speeds up the ageing process to under 24 hours.

If notes of oak barrel aren’t enough for you, the kit also lets you add natural flavours – including vanilla, maple and smoky or peaty woods.

Even your most discerning of dinner guests will never know the difference.

Via. https://www.prote.in/en/feed/2014/10/whiskey-elements

 

Masked brew-saders

Masked brew-saders

YouTube: http://www.youtube.com/watch?v=kU_RRraqQPY

What did you do for Halloween? Fashion a costume out of a bin bag and some white face paint? Hide behind the sofa hoping the trick or treaters wouldn’t spot you? Go to bed? Whatever you got up to, it can’t have been nearly as much fun as Masquerade, an interactive, multi-platform experience created by beer brand Dos Equis.

Hosted by the character from the brand’s advertising, The Most Interesting Man in the World, Masquerade invited virtual visitors to a New Orleans manor, where they had to search for a valuable missing possession. Guests could roam the manor both online through the Dos Equis website, and also at bars and parties across the US via virtual reality headsets.

The reward for finding the missing item? Six lucky users won all-expenses paid trips to New Orleans for a real Dos Equis Masquerade on November 22nd, with appearances by Q-Tip and, of course, the Most Interesting Man in the World himself. Better think of some good conversation starters.

Via. http://www.brandchannel.com/home/post/2014/10/24/141024-Dos-Equis-Oculus-Rift.aspx#continue

 

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