Members of Hyatt’s Gold Passport loyalty program already enjoy numerous benefits when they visit a Hyatt hotel.
Soon, however, they’ll also benefit from a new Hyatt initiative â€“ to deliver random acts of kindness.
Hyatt’s mission is to provide â€˜authentic hospitalityâ€™.
CEO, Mark Hoplamazian, defines it as “making a difference to the lives of those we touch.”
As part of a new effort to take better care of its Gold Passport members, Hyatt will soon lavish these guests with pleasant surprises designed to delight them during their stay.
In a recent blog post, Hoplamazian wrote, “Donâ€™t be surprised if Gold Passport picks up your bar tab, comps your massage or treats your family to breakfast.
Itâ€™s part of bringing authentic hospitality to life and making you feel more than welcome.”
Not only does the effort stand a good chance of boosting the authenticity of Hyatt’s service delivery, it’s also a shining example of the kind of corporate generosity increasingly being sought by disillusioned consumers, and offered by clued-in brands.