How can you dramatize what you’re famous for?
Think like Domino’s.
Most people order pizzas when they’re at home or at work. So in order to broaden their delivery horizons, Domino’s Pizza in the Netherlands went around placing Domino’s-branded white doors in parks and on beaches.
Dubbed Domino’s ‘Delivery Points’, the doors feature the company’s phone number, as well as doorbells for delivery people to ring.
Dutch director of marketing, André ten Wolde, explained that as long as they’re within delivery range of a local Domino’s, customers can have a pizza delivered pretty much anywhere.
Targeting summer beach crowds and an influx of students in Amsterdam, the campaign draws on the power of showing instead of telling. Does your product or service have hidden benefits that you could demonstrate in an equally effective (and cost-effective) manner?