Drink positive

From France to Fiji, bottled water brands rely on spring-based provenance to lure customers.

And now a newcomer is focusing on a different kind of message: positivity.

A Bottle Of, which claims to be Australia’s first Naturally Positive spring water, currently comes in three varieties: wellbeing, love and strength.

Launched by Heidi Albertiri, a flower stylist who believes in the power of positivity, A Bottle Of hopes to lift people’s moods, encouraging them to ‘Sip it – Say it – Absorb it – Feel it – Think about it – Repeat it – Believe it’.

Given the size of both the self-help market and the bottled water industry, there’s something to be said for a brand that combines the two.

A Bottle Of is currently sold through a small number of retailers, yoga centres and gyms in New South Wales and Victoria, and the company is actively seeking stockists in Melbourne and Sydney.

Furthering its message of positive change, a nickel from each bottle sold goes to Food Water Shelter, a not-for-profit organisation that builds eco-friendly children’s villages in Tanzania.

Ref. http://www.springwise.com/food_beverage/abottleof/

  • http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/default.aspx Chris Arnold

    This sounds good providing no one imports it to the UK, However, the real good is its support of charity projects. In the UK we have ONE WATER which supports water projects in Africa. Their profits all go to various projects, the most innovative is a water pump designed as children’s roundabout. As the kids play the water gets pumped up from a bore hole. Clever stuff. See: http://www.onedifference.org/home
    Another interesting venture is H20 Walk for Water, Walk for Life – see http://www.h2owalk.org

  • Neil Dole

    Col Gaddaffi, Robert Mugabe, Idi Amin, Sadam Hussein. Let me know when you want to buy me some chicken.

  • Mark Smout

    I’m pretty sure the Xmas commercial was produced by Nando’s South Africa, where maybe the topic of dictatorships has more pertinence with their target audience than it does if you live in the UK, a market this campaign was clearly never intended for.

  • Adri Wragg

    these are amazingly controversial and risky adverts/campaigns. the fact that they cause such a stir is what advertising a brand could be about. these adverts are south african produced and aims at south africans sense of humour. nando’s ran a tv advert campaign for a week knowingly that it will get pulled (due to ASA – advertising standard authorities – pulling the advert) people offended were marching down the street in protest of the advert and the rest of south africa thought it clever, funny and witty. nando’s adverts may pluck their feathers and clip their wings however, they have a wicked aim.

  • paul c-c

    Chris, Mugabe Ad was created in SA for their audiences. Has had resonance over there but has since been pulled off air. It’s an irreverent brand. There’s been some cracking radio campaigns in SA aimed at youth.

  • Mark Smout

    Also, the ad is just about to clock up it’s millionth view on YouTube, I think it’s pretty safe to say that some of the target audience managed to ‘get it’ :)