Imperfect is the new perfect
Tom Michelberger’s concept for his new hotel is based on his notion that ‘perfection doesn’t create memories because memories only result from movement, from a lively experience of interaction – with people, the surroundings and atmosphere.’
Michelberger’s Berlin hotel is a unique space that reflects the creativity of the city. It’s infused with a rough artistic spirit rarely seen in lodging design, with countless vintage books used as wallpaper, decoration and lamps to create a raw but welcoming feel.
It isn’t just another wacky, short-lived hotel project though. Michelberger’s goal is a sustainable, passionately run establishment that offers authenticity – a rare commodity in the world of city hotels. With little interest in stereotypical ideas of luxury, Michelberger has created a cosmopolitan yet street-savvy hangout, where he would love to stay. And with rates starting at €59 per night, dreamers, movers and shakers, lovebirds, soul-searchers, artists, craftspeople and globetrotters alike can enjoy the special social dynamic of the 250-bed space, which will soon become a Berlin landmark for young and young-at-heart.