The ‘next generation’ window sticker
Every day it’s a little less clear where the online world begins and the offline world ends. Or vice versa. Case in point: a new effort just launched by Google uses window decals to help the ‘most searched’ local retailers forge online connections from their bricks-and-mortar store.
How? As part of its ‘Favourite Places on Google’ effort, the search giant has identified more than 100,000 local US businesses that get Googled the most for that area. The list includes restaurants, stores and other establishments in over 9,000 towns and cities across the nation.
Each one of these will receive a window decal (basically, a fancy sticker) from Google featuring a scannable QR code. The decal lets patrons and passers-by scan that code with any of hundreds of mobile devices—including iPhone, Android phones, BlackBerry and more—taking them directly to that business’s Place Page on their mobile phone. There, they can find reviews and coupons or ‘star’ the business as one they want to remember for later; soon, they’ll be able to leave reviews as well. Apps that can read the QR codes include the USD 1.99 QuickMark app for iPhone users.