It’s a common challenge: your ad, packaging or product went down a storm during research but the sales don’t follow suit.
Recognising the limitations of standard research methodologies, Campbell Soup has been tapping into ‘neuromarketing’ techniques to pinpoint what people find truly engaging and emotionally compelling.
A new mental health clinic in Tokyo is practicing what it preaches – right down to the interior design.
Local architect’s, Nendo, has created a whole host of thought-provoking quirks. The door at the end of the hallway, for example, opens onto a window and the doors along the walls of the clinic don’t open at all. Instead, doctors and patients enter the consultation rooms by sliding bookshelves sideways.
Rather than getting patients back to a ‘zero’, a neutral starting place, which is the traditional model for mental health care, the clinic aims to provide patients with something extra: a deeper richness in their daily lives that wasn’t there before. The aim is to make the patients feel supported by ‘providing alternative perspectives for viewing the world’ and helping ‘visitors and staff members to experience opening new doors in their hearts’.
Mental health clinics are beginning to use this sort of intelligent design more and more, creating a new model for a traditionally restrained environment to further stimulate recuperation.
Ref. https://www.lsnglobal.com/seed/view/1504
Look very closely. These are not innocent crayons, they’re actually luxury health bars. Made from a complex combination of flavours, the main ingredients include chocolate-covered sunflower seeds, fruity pebbles and melted marshmallow. These gorgeous little treats are a perfect example of the ‘new luxury’, as described by Luxirare, a weekly webzine dedicated to clothing, cuisine and creative collaborations between creator and reader.
International cafe? chain, Pret A Manger, has rejuvenated its Pure Pret range of sparkling fresh juices. The new cans feature detailed typography and images of the chain’s iconic food-based characters, such as a goldfish cleverly formed by parts of an orange.
Veneer Magazine is an arts publication famous for fetishising the materials and processes involved in each issue. Past issues have been printed on a variety of paper stocks with unique letterpress and offset techniques, others have been bull-whipped, sprayfoamed, embedded with titanium and cubic zirconia, or doused in perfume.
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