first direct has become the first UK bank to embrace social media with the launch of its new social media newsroom http://newsroom.firstdirect.com.
The move comes following the successful launch of the companyâ€™s presence on twitter.com.
The social media newsroom borrows considerable amounts of its functions from the world of blogging, using social media sites such as Flickr and YouTube to â€śserveâ€ť content to the site and allowing users to share text, images and video across blogs and social networks.
Increasingly, people are turning to online methods of media consumption and as a brand first direct have to go where the audience is. With the social media newsroom they wanted to create one central hub for their communications online and to make those communications as portable and shareable online as possible.