Barcodes as media channel
Food52 is a website ‘where kitchens meet’, and it’s come up with fab idea of using barcodes to connect you with their recipes database. With the ‘stickybits’ app, you can browse the recipes wherever you happen to be. The site has linked hundreds of their community’s recipes to the bar codes on ingredients across the country.
The app will now allow you to scan Domino’s light brown sugar and pull up a recipe for Double Chocolate Espresso Cookies, or for Blueberry Almond Breakfast Polenta using Organic Valley Sour Cream. Food52 is also encouraging users to attach their own recipes.
This is one more example of how actual products (or their barcode) can serve as a media channel, linking directly to related content and helping build their brands and expand their services.