Where brands can really take off

Planeshop is an innovative new airport retail concept, whereby different brands take turns running its permanent store. The first location is a former departure lounge at Glasgow Airport. And the first brand to set up stall is K-Swiss. The Californian sports label have branded-up the store’s exterior, billboard-style, and covered the interior walls with black and white graphics from a Glaswegian designer.

Planeshop is ideal for brands who want to test a market, launch a new product or reach consumers in vacation mode. And the company is thinking big with plans to open up shop in airports around the world. The next guest brand will be announced in a few weeks.

Via. http://www.springwise.com/retail/planeshoplaunch/