Much the way IndieBound aims to encourage consumers to buy from independently owned bookstores rather than national chains, so Oregon-based Supportland is using incentives to get people buying local.
Now in beta, Supportland has developed a rewards card that can be used within a network of 50 locally-owned Portland businesses. Each time a consumer makes a purchase within the network, they’re rewarded with points that can be used towards the purchase of goods and services at participating businesses.
Following its official Portland launch in January, Supportland hopes to expand across the US, with points transferable among regions. The entire infrastructure has been packaged so it can be completely re-branded wherever it’s implemented. Meanwhile, an iPhone app is in the works.