1. Transmedia

Bauer Media-owned glossy mag, Grazia, has launched Grazia TV. This weekly series of five-minute webisodes feature a round-up of the latest fashion, beauty and entertainment news, inspired by the magazine’s ‘Ten Hot Stories ‘ section. (Thanks to Matt ‘digital’ Davies.)

The 13-week series debuted on GraziaDaily.co.uk http://www.graziadaily.co.uk/ and YouTube during London Fashion Week, in partnership with Estee Lauder using integrated brand content.

Paul Keenan, CEO of Bauer Media, says: “Grazia is a potent brand and combines well with Estee Lauder to provide this new and interesting entertainment experience – a quick fix of Grazia that will find a new audience in the UK and across the world, whilst deepening the addiction of our existing readers and fans. It’s good for fashion followers, for Grazia and for Estee Lauder and I can see this form of partnership extending quickly to other brands and markets we serve.”

Via. http://link.brightcove.com/services/player/bcpid1896838072?bctid=592711384001

  • Kay McMahon

    Interesting article – and another reason I’m glad to be a long term boycotter of Tesco, but could someone please proof-read the writing before it’s published? So many spelling mistakes makes this difficult to swallow (don’t excuse the pun).

  • paul c-c

    And you should try the Tesco meatballs. They’re the dogs bo……ks

  • Yeshim

    I bought sausages yesterday and went to cook it today. Tesco brand expire date till 25th august. But it’s almost like there’s no meat in it. It’s not edible and extremely soft after cooked. Have bought beef sausages tesco brand before and other brands and this is just strange. I’m pregnant so didn’t even attempt it after cooking.