Bauer Media-owned glossy mag, Grazia, has launched Grazia TV. This weekly series of five-minute webisodes feature a round-up of the latest fashion, beauty and entertainment news, inspired by the magazine’s ‘Ten Hot Stories ‘ section. (Thanks to Matt ‘digital’ Davies.)
The 13-week series debuted on GraziaDaily.co.uk http://www.graziadaily.co.uk/ and YouTube during London Fashion Week, in partnership with Estee Lauder using integrated brand content.
Paul Keenan, CEO of Bauer Media, says: “Grazia is a potent brand and combines well with Estee Lauder to provide this new and interesting entertainment experience – a quick fix of Grazia that will find a new audience in the UK and across the world, whilst deepening the addiction of our existing readers and fans. It’s good for fashion followers, for Grazia and for Estee Lauder and I can see this form of partnership extending quickly to other brands and markets we serve.”