A little give and take
For a week in November, thousands of Italian bed and breakfast establishments will encourage guests to barter for their stay.
Marking the second annual Settimana del Baratto, or Barter Week, run by the Italian Bed and Breakfast Association, 15-21 November will give cash-strapped people a chance to enjoy time away from home without breaking the bank.
Last year’s event was wildly successful with around 12,000 fans registering to participate on Facebook, and several B&Bs continuing to offer barter arrangements throughout the year. The most common payments were accommodation swaps, live music performances and website translations.
The recession may have officially ended, but that doesn’t mean consumers are flush with cash. How can brands offer them a little financial breathing room?