A good measure

There’s a growing trend in Europe for people to manage their lifestyles more closely, as they scrutinise and tighten their grip on their finances, personal health, eating and drinking habits or ethical behaviours and embrace direct responsibility for their personal decisions.
 

People are monitoring their lifestyles more closely, giving rise to green mobile devices and apps that give feedback on things like driving habits (greenMeter, Commute Greener!) household energy usage (Google’s PowerMeter), budgeting (Mint) and more.

Many of these devices offer users incentives for making positive choices. For example, Switch2Health has wristband activity trackers that record people’s movements, rewarding them with points towards prizes after every 60 minutes of accumulated activity.

Via. Future Foundation ‘The Quantified Self’ report

 

  • Joel Seymour-Hyde

    Apologies Chris but this has to be one of the most ill-informed
    pieces I have ever seen written on partnership marketing…how on earth did you
    get this gig with BrandRepublic? I would love to spend hours dissecting it line
    by line but really do not have the time, so just a few key points:-

    1) The Partnership is between the brand and rights
    holder not the brand and the fans. It is entirely the brand’s prerogative regarding
    how they wish to leverage their investment, which target audiences they wish to
    connect with and how they wish to engage fans

    2) A brand such as Aon will make their investment,
    particularly one of this size, based on specific business and brand objectives.
    Aon’s objective was not to engage Manchester Utd fans in the UK, but to address
    clear business issues. Specifically these were to use the sponsorship as an
    ‘amplifier’ to unite a disparate base of employees and companies worldwide;
    increase awareness of the global brand; and grow their business in parts of the
    world where the Manchester United brand is very strong, such as Asia and Latin
    America.

    3) Comparing the clubs’ sponsorship deals based
    on one club’s main sponsor and the other’s gaming supplier is spurious in the
    extreme.

  • Stephen Pearson

    agree – terrible article  

  • Stephen McGrath

    Pretty tenuous links here – if you actually look at Man City’s sponsors, the majority of them have nothing to do with the fans and all to do with who owns the club – Ethihad, Etisalat, AABAR and the Abu Dhabi Tourist Authority! 
    I would suggest the the ‘orindinary’ MUFC fan will have little use for a telecomms provider serving the Middle East

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