Snacky drinks

PepsiCo Chairperson and Chief Executive, Indra Nooyi, is attempting to “snackify” their drinks category with Tropolis, a new fruit-puree-in-a-pouch. Nooyi sees this merging of food and drink sub-brands as part of a larger industry trend towards combination foods, from Europe’s popular yogurt drinks to the fruit, dairy and grain smoothies PepsiCo produces under its Naked line.

While Nooyi’s efforts are focused on building PepsiCo’s nutritional food brands, others are wondering what would happen if she applied her logic to PepsiCo’s other, more profitable brands. Could pureed Doritos in a tube be in our future?

Via. http://www.psfk.com/2011/01/pepsico-to-snackify-drinks-and-drinkify-snacks.html

  • wanda green

    Forgiving Driver Suggestions? I want to share it with you !feelgolfclubs.com. From what I can tell there’s a difference in the loft of all these clubs. They almost feel like a blade and on your downswing you can see the blade attacking the ball. The other thing I noticed about these clubs is you can feel their weight. They feel extremely smooth when hit correctly and when you miss the sweets pot…well…you’re going to feel it. However, try not to see that as a bad thing. The feedback these clubs give from miss-hits is extremely helpful !

    • George Parker

      Dearest Wanda… I am so happy that my pathetic post on the sad history of Xerox PARC has inspired you to to write so wonderfully about golf clubs. This is the marvelous thing about the Internet, it guarantees that you will never, ever escape from the efforts of spam douchenozzles determined to disseminate their worthless crap. Keep up the good work. You are an inspiration to all who slave in the ad agency mines.
      Cheers/George

  • simply simple

    Delightful rebuff Mr George, Sir - more MadMan ramblings and a sprinkling of extra Kate please!

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