Food for good

In January, Walmart announced their initiative to provide healthier food at affordable prices. Expect a tsunami of R&D, supply chain and packaged food innovation as thousands of packaged products reformulate to Walmart’s new guidelines. 

 

While the initiative won’t solve all of America’s health problems, it promises to benefit people who need it most: low-income and under-served areas. For food suppliers and manufacturers, there’s no time like the present to fire up those innovation engines.

Packaging, take note: Walmart wants to solve the nagging problem of an easy front-of-package icon to signal healthier foods. No system has had enough oomph to get widespread adoption — yet.

Learn more at http://walmartstores.com/nutrition/?sourceid=healthierfood&ref=http://www.iconoculture.com/SMART/_PublicSite/ArticleSampleiFrame.aspx%3fDocName%3doa_Walmarthealthierfood_274710

Via. http://www.iconoculture.com/Approach/WhatWeIdentify/Observations/BoomersMatures/index.aspx?DocName=oa_Walmarthealthierfood_274710

 

  • http://beauty-thailand.net/ Shane Anan

    I think they are doing the right thing if the quality of products is as good as more expensive ones. We’ll see how good they are!

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