A tweet price
UK Twitter fans have the chance to control the price of clothes from Japanese retailer, Uniqlo.
The Lucky Counter initiative urges consumers to tweet about Uniqlo’s best-selling items. The more tweets, the more prices will be reduced online. The final prices will be announced on September 9th when the fashion brand’s new website goes live.
Despite the recession, Uniqlo has continued to grow, thanks largely to its marketing innovations.