UK Twitter fans have the chance to control the price of clothes from Japanese retailer, Uniqlo.
The Lucky Counter initiative urges consumers to tweet about Uniqloâ€™s best-selling items. The more tweets, the more prices will be reduced online. The final prices will be announced on September 9th when the fashion brandâ€™s new website goes live.
Despite the recession, Uniqlo has continued to grow, thanks largely to its marketing innovations.