Music for the masses, by the masses

On March 22, Coca-Cola is holding, sponsoring and ‘fuelling’ a 24-hour live music event in London in conjunction with the band, Maroon 5. And everyone’s invited. People all over the world will be able to interact with Maroon 5 to influence their writing of a new song – just by RSVPing on Facebook.

You can suggest lyrics, riffs and rhythms, and make comments as the song takes shape. The event will also demonstrate new communication technologies, centring around a movement-based projection system that will live-stream people’s thoughts and opinions onto the walls of the studio where the band will be working.