Pure craft

Nokia has unveiled Nokia Pure, a new typeface that celebrates the brand’s Finnish design heritage. Created by typography designer Dalton Maag, the typeface references the different stroke weights and rounded flow of handwriting, creating a more open effect than the Nokia Sans typeface.

 

In the video Pure Reversal (see link below), Matt McKenzie of London-based Paekakariki Press shows how he produces a woodblock version of the typeface on his original 1959 Heidelberg KS Cylinder 38 × 52 Press. It’s a perfect example of a technology brand displaying the craft process.

http://vimeo.com/21436365

Via. https://www.lsnglobal.com/seed/view/3546

http://brandbook.nokia.com/blog/view/item62250/
 

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