Sub-culture brew

Alcohol brands and compelling product stories go hand in hand. Doss Blockos pale lager tells the story of the gritty, lo-fi squat scene of 90s New York.


Created by Melbourne-based East Ninth Brewing Company, the lager evokes the sub-culture of art, music, partying and home brewing that the squat fraternities were famous for. It’s named after the Dos Blockos building, a famous NYC squat, and each bottle is wrapped in a brown paper bag, a nod to hiding alcohol from the police. The lager is stripped back with a malty flavor and 4.6% ABV.