A fresh coat of advertising
People accept advertising on their cars, so why not put it on their houses? That’s the thinking behind Adzookie’s effort to turn homes into giant advertising billboards (cheers Alex).
Here’s how it works: homeowners agree to let Adzookie paint their entire house with advertising and keep it that way for at least three months (extendable up to one year). In exchange, Adzookie pays the homeowner’s mortgage for as long as the house remains painted. If for any reason the owner decides to cancel after three months – or Adzookie cancels the agreement – the company will repaint the house back to its original colours.
When the California-based mobile ad startup announced the scheme, they received more than 1,000 applications on the first day.