Facebook blood groups

Natal is the Israeli Trauma centre for victims of terror and war, where finding a quick blood donor match is the difference between life and death. Israeli advertising agency, Twentythree, redefined social collaboration by launching Facebook blood groups – the largest online pool of emergency blood donors that can be contacted in a click. (Thanks to Digital Alex.)

http://www.youtube.com/watch?feature=player_embedded&v=5XKNYs2N3R0

Thousands of people joined as national media covered the story. When the Israeli Red Cross sent requests for urgent blood donations, Facebook blood groups helped save the life of a 15-year-old girl by finding a donor in a matter of hours.

Via. http://www.trendhunter.com/trends/facebook-blood-groups

 

Latest jobs Jobs web feed