Mall box

The pop-up trend gets bigger with Boxpark, a pop-up shopping mall slated to appear this August in London’s Shoreditch area. Made of 60 shipping containers, the two-story mall will reside temporarily at Bishopsgate Goods Yard, an old railway site that’s been unused for almost half a century, and won’t be developed for a few years yet. (Many thanks EW.)

Conceived by Roger Wade (creator of the Boxfresh brand and Brand Inc.) Boxpark will house over 50 hand-picked independent fashion, arts and lifestyle brands, plus galleries and cafes. Space is offered by invitation only.

Via. http://www.springwise.com/retail/boxpark/

  • Paul Farrer

    Staff are the life blood of agencies and are already over worked and undervalued. Cost control is vital but the problem lies with sales margins. Agencies continue to be bullied by clients into accepting ever lower rates and having to find creative sources of revenue to stick anything onto the bottom line. Far too many CEO’s fret about costs without tackling the key issue of sales margin and ensuring they are rewarded properly for the valuable services they provide clients

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