Sexy innards

“Becoming a donor is probably your only chance to get inside her” – that’s the cheeky call to action from Reborn to be Alive, a Belgian organ donor foundation. (Many thanks to Andrew H who’s probably offering a kidney!)


Their racy ad is raising eyebrows and awareness that people aren’t automatically considered to be organ donors – registering is essential. Clearly aimed at men, the advert ran in Belgium’s leading male mag, P-Magazine.