SK Telecom’s Smart Cart is the world’s first service using smartphones to deliver information in real-time based on a user’s position in the store.
Shoppers download the Smart Cart application to their smartphones, where they can search for product information and draw up shopping lists. Once at a participating retail store, the customer’s smartphone automatically synchronises with a tablet PC installed in the shopping cart. As the shopper moves around the store, relevant product information and coupons appear on the tablet.
Following pilot tests in China, SK Telecom plans a similar testing phase in Korea later this year. Ultimately, the company plans to further integrate consumers’ shopping history for individualized target marketing.