Transparent advertising

PRE-SAFE® is an innovation from Mercedes-Benz which detects potential hazards to make driving safer.

To demonstrate the principle of PRE-SAFE®, real-time footage of a hidden street at a dangerous intersection was projected on the obstructing building’s wall. The effect allowed drivers to “see through” the wall to identify potential road dangers – a unique advertising effort that not only explained PRE-SAFE® but made traffic a little bit safer.

Via. http://www.behance.net/gallery/Mercedes-Benz-a-Transparent-Walls/1848147?utm_source=Triggermail&utm_medium=email&utm_term=ALL&utm_campaign=MIH%20September%20%2711

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