More and more brands are using embedded stories to personalise products. Spain-based clothing and lifestyle company, N-spired Story, invites customers to send in personal photos, videos and stories. Each month, one of those stories becomes an image printed on a limited edition t-shirt. Customers can scan the design with their smartphone to link to similar content online.
Other organisations like Oxfam are making connections for a good cause. Their collaboration with TOTeM (Tales of Things and Electronic Memory) called RememberMe lets people attach their stories to donated personal items using Radio-frequency identification technology (RFID).