Burberry’s latest f-commerce initiative is a pop-up fan-store selling their latest body fragrance. It demos what a great UX (user experience) can be. (Many thanks to Zoe S for this spot.)
Slick and stylish, the store lets people browse and buy from a Facebook page tab. It contains an attractive product video, a clear progress bar and a real-time live chat function to talk with a Burberry advisor. There’s even a handy call-back feature.