To support their green initiatives, Sprint has turned its retail space in New York’s Flatiron district into an art gallery.
The current exhibit of hanging cups is part installation, part performance art. Gwyneth Leech draws on the used cups five days a week, from 11am to 2pm. She hangs and rearranges the cups from the ceiling as she creates new ones. People are invited to donate or draw on their own cups to become part of the exhibit.
Via. PSFK: http://www.psfk.com/2011/11/sprint-sets-up-pop-up-gallery-to-show-the-importance-of-green-technology-pics.html#ixzz1cXP9wZ3q