Graphic health

In the mid-20th century, pharmaceutical companies spent big bucks advertising their latest ‘miracle’ drug to the medical industry and consumers, enlisting graphic design heavyweights like Herb Lubalin and Andy Warhol. Today, New York’s Cooper Union is celebrating this design heyday with an exhibition entitled ‘Pharma’. Spanning the 1940s to the 1960s, it brings together rare works and examines the lasting impact that graphic design had on the medical industry.