Pizza Hero

Domino’s Pizza US has released Pizza Hero, an iPad app that lets people knead, sprinkle and slice a pizza of their choosing. The goal is to make your virtual pizza as quickly as possible to score the most points – if you make it past level five, other players can rate your performance. And if you get hungry along the way, there’s a tab to make a quick order.

Pizza Hero is a great example of how gaming can increase engagement and link people to a brand’s production process.

Via. https://www.lsnglobal.com/seed/view/4902

  • paul c-c

    Nice bit of fun. Does it send out the right signals about the time & care taken to make a Dominos pizza or is the brand all about ‘ making a pizza as quickly as possible to score the most points’

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