Plan your story

Plan is a global charity that works with children in 50 of the world’s poorest countries to help them build a better future. (Tx to supermum Claire)

The charity’s UK arm has launched an interesting interactive video app for Facebook, which is designed to enable users to empathize with people born in poor countries, and imagine what life would be like if they hadn’t been registered for a birth certificate.
The Plan Your Story application draws on Facebook users’ key information, such as date-of-birth, education history and friends, to create a personalised video storybook so they can see things through the eyes of someone born without a birth certificate.

The aim is to put people in the shoes of the millions of girls around the world whose births are not registered,” says Justin Wylie, Head of Business Development at the international children’s organisation Plan UK. “Without a birth certificate, the user sees how key events in their life would change – for example an inability to prove their age could result in being married off whilst they’re still a child, or being denied the right to go to school.”

“We want to bring people into the issue, but we also want to keep it light-hearted,” added Wylie. “What’s unique about this application is that, through Facebook, people can get a real connection to important social development issues.”

The new venture is part of Plan UK’s ‘Because I am a Girl’ campaign, which fights for the rights of 75m girls worldwide who are not in school. “We’re hoping that this app will really make it easy for people to engage with the campaign and also make a difference for girls in some of the world’s poorest countries,” says Wylie.

Via. http://thenextweb.com/facebook/2011/11/18/this-charity-facebook-app-lets-you-imagine-life-without-a-birth-certificate/

  • ChrisJReed

    Thanks John, that’s a great response. Do you cover Asia?!

    • John Newton

      Chris, yes we do!

      • ChrisJReed

        sounds like we could have a chat John, always open to connecting on linked in and discussing next steps….

      • ChrisJReed

        whats your company name? my email is chris.reed@partnershipmarketing.com

        • John Newton

          Chris you can reach me at john.newton@stateofflux.co.uk

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  • ChrisJReed

    When procurement are not involved MNC Regional and Country Marketing Directors understand what we do (partnership marketing is quite a niche service not for everyone) and tend to give us the go ahead. When procurement get involved they tend to be ignorant of what we do and just don’t get it to the frustration of both us AND the marketing director…… How do you get around that?

  • John Newton

    Procurement have a tough job to do, and sometimes the best approach is the indirect (as opposed to direct) one!  Help them understand the market and industry by bringing insights and information to the table proactively and become their trusted advisor. Sometimes you have to run alongside someone for a while before you can ask them to change direction…

  • ChrisJReed

    mmm that doesn’t tend to work in Asia, everything is furiously speedy so more like sprinting!

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