Flat pack lenses

The December issue of Monocle is packed with enough editorial to satisfy a long holiday commute. One of the standout features covers Menicon’s latest Magic Flat Pack- the first flat daily disposable contact lens. The logo and packaging is beautifully designed and mimics the daily cycle of the sun, a perfect parallel for the brand.

Check out on YouTube http://www.youtube.com/watch?v=QOTdv3KN9gs

Via. http://www.psfk.com/2011/11/pattern-pulp-flat-contact-lenses-from-japan-get-innovative-packaging.html