Healthy design

Who said every pharmacy has to look cold and clinical? The Swedish pharmacy, Vårdapoteket, is breaking convention with a vibrant rebrand. All 24 stores, as well as bags, promotional material and signage feature fun, colourful graphics and illustrations of the human body.
The pharmacies are located in hospitals and care centres, so the positive design is meant to lift people’s spirits and reduce anxiety.

Via. http://prote.in/feed/2012/01/vardapoteket

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