Honest by design
A new clothing website launched by ex-Hugo Boss designer, Bruno Pieters, offers men’s and women’s collections that lift the lid on manufacturing costs. ‘Honest by’ provides a radical disruption in fashion (especially designer fashion) where manufacturing costs are often hazy or hidden, allowing brands to demand considerable premiums for labels.
The first limited edition collection (sold exclusively online) has been designed by Pieters himself, with collections from guest designers due to be offered in the future. Honest By claims to be the first company in the world to offer a full cost breakdown of its products. People can see exactly what their money is buying, whether that’s yarn, buttons, fabric or manufacturing, and even the mark-up price is revealed. The company also offers full disclosure of the production process, so people can learn about the materials and the design, where their product was made and by whom.