Putting the ‘market’ back into ‘supermarket’
Dutch entrepreneurs, Quirijn Bolle and Meike Beeren, set their small supermarket chain Marqt apart not just through their select partnerships with local producers, ranging from regional farmers to artisan bakers, but by having products delivered directly. And here’s the biggy – prices are determined by the producers, with Marqt receiving a percentage of the profits. The idea is to put the ‘market’ back in supermarket, with a commitment to fresh and sustainably sourced products. Currently operating three stores in Amsterdam and Haarlem – and employing 140 people – Marqt is set to expand to 15 locations in the Netherlands by 2013.