Absolut India

Absolut have bottled the sound of India in an experiential installation at the India Art Fair.

Whenever someone walks near a bottle, a quintessential sound of India is triggered – the listener has to lean in close to hear it properly. As people work their way around the installation, the different sounds create a personal Indian journey for each listener.

Using micro controllers and ultra-sonic range sensors, The Absolut India Project is a unique example of a brand aligning with a distinct culture.
Via. http://www.stumbleupon.com/su/39Ayph/www.psfk.com/2012/02/absolut-installation-india-bottles.html

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