Kraft is promoting Temptations, its first line of indulgent adult desserts, with ‘adult only’ vending machines equipped with facial-recognition devices.
Adults are verified and sent a code via text or barcode that they can use to dispense their choice of six Temptations flavours. If a kid tries to get a taste, the panel illuminates with the message: ‘Sorry, kid. You’re too young to experience indulgence like this. Please step away so the adults can get their free treat.’
Innovative marketers are thinking outside the box to push vending machines into more interactive territory, giving consumers a novel experience while lighting up the brand image.