The InterContinental Hotels Group has launched EVEN, a new brand of hotels for guests seeking a healthier stay. Each room is designed for working out, with details like a luggage rack that doubles as a sit-up bench and extra floor space for yoga. EVEN Hotels will also have large gyms and menus full of nutritional options.
Research has shown that more people want to stay healthy while they travel, giving rise to wellness travel experiences. The first EVEN Hotel will open in the US in 2013, with 100 more opening across the country in the next five years.