Good deed decadence
Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for a day where people paid with the promise of a good deed, rather than cash or credit. “The Generous Store” in Copenhagen priced its boxes of chocolates with over 30 different good deeds, including serving breakfast in bed to a loved one and cleaning a friend’s house.
Customers made generous promises towards a friend or loved one on Facebook using the in-store iPads to ensure they followed through with their payment. People queued up for over an hour to make their promises and “purchase” their chocolates.