Mutable identity

The MIT Media Lab’s new visual identity has 40,000 permutations. (Watch the vimeo here: Staff, students and faculty of the lab can select their own personal version of the logo on a web-based platform – there’s enough to supply every Media Lab member with his or her own logo for a whopping 25 years.

The logo has three intersecting spotlights that can be organized in any of 40,000 shapes and 12 colour combinations using a custom algorithm. The spotlights tip a hat to the Media Lab’s spirit of cross-pollination, with each spotlight symbolizing a single individual. People come from many different backgrounds and have very different ways of thinking, seeing, and working. At the Media Lab, these people cross paths, collaborate and inspire each other.


  • paul c-c

    What’s this – a self publicity blog?
    Still, made me go see. Nice idea but the music kills it.