Novel travel

As part of its National Reading Plan, the Catalan Government Railways has teamed up with Random House publishers to get more passengers into a good book.

On ten services, posters on the outside of middle carriages encourage commuters to join the ‘reading train’. Once inside, posters offer a selection of first chapters from 40 popular novels, which can be downloaded with a QR code.

Authors on the list include Spanish language writers such as Ildefonso Falcones, Jorge Luis Borges and Gabriel Garcia Marquez, as well as translated works by John Le Carré and Umberto Eco. The scheme is set to run for two months and will be repeated three times a year until 2016, with hopes to expand to include works from other publishing houses.

The scheme publicises books while entertaining and improving the literacy of passengers at the same time.

Via. http://www.springwise.com/media_publishing/spain-trains-offer-chapter-novels-qr-codes/

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