Hope for sale
Two Budgens stores in London are selling blocks of hope for £1 to raise money for the Alzheimer’s Society (Cheers Dominic, Asda).
Each block is made from recycled wood and branded with the word ‘HOPE’. They’re displayed above shelf barkers that urge people to ‘Buy HOPE for people affected by dementia.’ Once the blocks have been brought to the till and paid for, they’re returned to the shelf for new customers to buy. Over a hundred people bought hope on the first day of the pilot scheme.