Shady display

NYC’s Bloomingdale’s has installed six interactive window displays where people can try on sunglasses virtually. The displays have LCD screens that identify the location of a viewer’s eyes and place a selection of sunglasses onto their face. Each window is dedicated to a different designer, from Marc Jacobs to Gucci, with four sunglasses available per screen. If the window shopper likes what they see, they can press a print button which sends a picture of themselves in their desired glasses to the ‘Sunglasses Style Bar’ where a sales-assistant will help them purchase the real thing.



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