Beard beauty

As the fashion of rugged refinement grips the menswear scene, grooming products have had to accommodate a new cosmetic: beard oil (one especially for Fitzrovian hipsters Oli and Nile.) Part cologne, part conditioner, beard oil has become a popular alternative to cream-based conditioners, adding just the right amount of shine and musky fragrance to manly mugs.

Via. http://www.coolhunting.com/style/beard-oil.php

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