Shopping for furniture can be a challenge because you generally can’t try before you buy. So, Droog, a Belgian furniture brand, has teamed up with Gallery Sofie Lachaert to offer a solution – by way of two branded apartments in Ghent, Belgium, where people can test-drive the furniture for a night or more before buying, or not.
The flat-for-two includes a dining area, lobby, gym and library all fitted out with Droog furniture and design objects. While there, customers can visit the Droog Webshop through iPads placed in the apartments and learn more about the stuff around them. If visitors feel like taking anything they see back home, they can order a product with just one click, and it arrives the next day.