World’s first invisible ad

To promote its product, deodorant company Axe/Lynx created the world’s first invisible ad. (Cheers, Ify!)

Using hack LCD screens and a terrace house in Sydney, the company created ads that were only visible when viewed only through polarized sunglasses. ??Watch the video below to check out how it worked and what the invisible ads were about:

Via. http://www.youtube.com/watch?v=cDwyia2MM5o&feature=plcp

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