Seoul’s sunny sale

Korean company ‘E-mart’ recently placed innovative 3D QR code sculptures throughout the city of Seoul. These smart sculptures could only be scanned between 12-1pm each day – giving consumers access to discounts during the quieter shopping hours.

Dubbed the ‘Sunny Sale’, the QR codes directed consumers to a dedicated homepage, which featured special offers and coupons. Consumers could purchase these items online then have them delivered to their doors, for a clever and convenient shopping experience.