It’s an old joke – if you can’t pay your dinner bill, you’ll end up in the kitchen washing dishes.
But no one really does that, right? Wrong.
Brazilian cleaning products company ‘Scotch-Brite’ was struggling to connect with younger consumers. They weren’t interested in trialling their sponges in stores, so Scotch-Brite decided on a different approach – inviting them to a restaurant, where they could enjoy a free meal in exchange for washing up afterwards.
Diners walked away with a free meal and a memorable experience with the brand, and Scotch-Brite introduced their sponges to a new audience – making this campaign a squeaky-clean success.