The world’s most innovative mayo

Hellmann’s Mayonnaise, São Paulo, have created a campaign that offers shoppers bespoke recipes based on the contents of their shopping cart – generating a 44% sales increase in just one month.

Their innovative software, which identifies individual food items, was installed into 100 supermarket cash registers. If someone buys a jar of Hellmann’s Mayonnaise, the software picks a Hellmann’s recipe that combines other products purchased and prints it on the back of the customer’s receipt – providing timely culinary inspiration.